Under the new retail model, how can lipstick gift machines find their own position in the vending machine industry?
Date of issue:2018-09-27 Author: Click:
In the new retail, there is a very popular retail mode, which is lipstick vending machine. It is an unmanned retail mode. A device covers an area of about 2 square meters. It does not need much labor cost. The machine is unmanned for 24 hours. It can be used as many times as it wants in a year. It also supports the purchase of goods on PC and mobile terminals, improves the shopping experience of consumers, and makes them feel better. Red vending machines put into commercial streets, schools, office buildings, subway and other places, can ensure traffic flow, and can improve consumer consumption concept, there is a special data background, sales data can be seen at any time, making the operation more convenient, do not need how to deal with.
The success of investing in lipstick gift machines depends on whether the lipstick gift machines are attractive enough and whether they can satisfy the young women's higher pursuit of consumer goods quality after 1980 and 1990 in terms of product characteristics and store management.
For example, whether lipstick is rich enough, safe enough, whether the product mix is scientific, whether it can extend more meanings, and whether the appearance of the equipment is neat and ornamental, etc. More importantly, at different stages, the mode of operation also needs to be handled differently.
Vertical and square lipstick machine lattice machine
I. Opening Stage
Opening Stage: Before the lipstick machine is opened, a comprehensive plan should be formulated, and sufficient preparations should be made in all aspects to better guide the long-term development direction of lipstick machine.
Before opening, we should do a good job of promotion and publicity in crowded places, parks, cinemas and shopping malls. Through on-line and off-line three-dimensional promotion, the popularity of lipstick machine is rapidly improved, so as to achieve the goal of opening a hot scene. Combining winter and summer holidays, holiday promotion concessional activities to increase the popularity of lipstick machine.
II. Bottleneck Stage
Bottleneck stage: three months to six months after opening, the passenger flow of lipstick vending machine gradually decreases, advertising, flyers, promotional activities can do, activities can indeed bring many customers, but it will not take long to restore the status quo. At this time, the lipstick machine has passed the fresh-keeping period and entered the bottleneck stage. No matter how large the scale of the lipstick machine is, it will always face the bottleneck stage. So how to deal with lipstick vending machine?
1. Develop joint venture and marketing with relevant businesses.
2. Check for missing and fill leaks, adjust the quality of lipstick, and decide to increase or decrease the equipment according to the relevant revenue and equipment data evaluation and equipment operation.
3. In view of the 24-hour standby and continuous operation of lipstick UAVs, it is obvious that the general control hardware with poor tolerance can not guarantee the rigorous working status of lipstick UAVs. Nowadays, more and more lipstick UAVs rely on more reliable industrial embedded industrial computer to support the intelligent control system of lipstick UAVs.
4. Unmanned lipstick machine, as a self-service terminal for lipstick sales. Users select the required lipstick on the human-machine interface, and after payment is completed, the device will automatically launch the lipstick to the purchaser. For the control system of the unmanned lipstick machine, various functions need to be realized. It must rely on the solid and reliable control hardware as a carrier.
5. Discovering duplicate consumption of members, ladies and sisters need novel ways to deal with boredom. Introduce new elements, such as special brand lipstick on the shelves
Stand-up Lattice Machine Vending Machine
III. Development Stage
After a good way of operation, lipstick gift machine breaks through the bottleneck stage and enters the right track. Passenger flow can always be maintained in a certain number. It has a certain influence around and a good reputation among customers. Lipstick machine can maintain stable revenue in both off-season and peak season.
Opportunities always favor those who are prepared. The business of putting lipstick gift machines is booming. It depends not only on the superior geographical location, interesting lipstick machine equipment and the market, but also on the intentional management of lipstick machine operators.
It is reported that in mid-August this year, Tianmao joined forces with a cosmetics brand to launch a human-free red vending machine, and appeared in Chengdu, which immediately caused quite a stir. On that day, a group of fashionable Chengdu girls were very interested in the whole new thing. Some of them were not happy to buy one, and they bought many more. In just 2 days, the vending machine will sell nearly 100 000 yuan for export. Is it very helpful?
It is natural for women to love beauty, and lipstick is a must for beauty-loving women. As for female friends, buy lipstick, go to shopping malls or specialty stores, etc. Maybe even if it is a good-bye and knowledgeable beauty lover, in the past may not know, and have not heard of "lipstick" can also be sold by nobody?