In 1945, after the end of World War II, a large number of soldiers returned to the United States, bringing back not only the message of victory, but also the hope of living and working in peace and contentment.

In 1946, 3.4 million babies were born in the United States. Over the next decade, more than 75.9 million babies were born in the United States, accounting for about one third of the total population.

This is the famous Baby Boom Generation in American demography.

In the 1960s and 1970s, the "baby boom" generation was in the adolescent period, which led to the rapid development of toys, cartoons and pop music.

In the 1980s and 1990s, the "baby boom" generation, which entered the active period of marriage and the golden period of consumption, led to the prosperity of the real estate and automobile industries.

Entering the 21st century, we begin to step into the "baby boom" generation of the elderly, and make medical care for the elderly become the most popular topic in the United States.

It can be said that it is the "baby boom generation" that characterizes the demographic structure and writes the changing history of American consumption structure.

Scissors machine

Some people believe that the baby boom in China started with the opening of second births, and the huge economic benefits of these babies are being fermented. In today's China, there are children's playgrounds, adult-oriented video games cities and family-oriented entertainment centers, as far as the nature of the playgrounds is concerned, there are naughty castles for children, VR gift machines for young people, simulators for male players, lipstick/doll machines for female players, and so on. There are also bagging machines suitable for men, women, old and young.

Among them, there are some equipment, whether young or middle-aged and elderly, are particularly fond of, it is the type of sports equipment and gift machine equipment. The transformation and upgrading of the playground image has changed the views of the people. Healthy and sunny playgrounds have become the best choice for players to experience entertainment. With the relaxed economic environment, people have more and more time and money to choose their favorite entertainment. Today, the playground. Gift houses have people of all ages, children, adolescents, young people, middle-aged and old people, and so on. No matter what age level, they can find their own equipment in the playground.

With the generation enjoying the dividend of the times gradually entering the aging stage, the domestic middle-aged and elderly market is expected to usher in a real outbreak. People born in the late 1960s and 1970s enjoy the dividend of rapid development after the reform and opening up, and accumulate a lot of wealth. They are the backbone of Chinese society.

Li Er Fang Fu Bag Machine

There are 440 million post-50s, 60s (48-67 years old) and 220 million Post-70s (38-47 years old) in China. Compared with post-80s and post-90s, they have more wealth accumulation, less debt pressure and higher consumption tendency. However, due to technological progress, they have less ability to identify and compare consumption than post-80s and post-90s, and their profit-making difficulty is much less.

At the same time, middle-aged and elderly groups have become a new flow depression, e-commerce is more beneficial, especially social E.

With the high penetration of the Internet, some of the youth groups have entered middle age with the growth of age, and the development of the sinking social network, the number of middle-aged and elderly groups contacting the Internet is increasing. From the specific data, the proportion of netizens aged 30-39, 40-49, 50-59 and over 60 in 2010 was 21.5%, 10.7%, 4.5% and 1.9%, respectively, and increased to 24.7%, 15.1%, 5.4% and 5.1% by 2018.

This wave of middle-aged and elderly people have already used the mobile Internet and trading habits. The online shopping market is expected to usher in a new wave of traffic dividends. The main benefits are the social e-commerce relying on Wechat and the higher penetration rate of middle-aged and elderly people. Whether it is the penetration rate of network or the penetration rate of online shopping in China, there is still much room for the elderly to improve.

Doll Machine Gift Machine

To sum up, because of China's vast territory and large income disparity, different regions are in different consumption stages, which leads to different consumer upgrading directions at all levels.

Consumption upgrading or consumption downgrading, not just to look at the price or quality of goods, but to look at the overall improvement and decline of consumer welfare.

Economic development and the evolution of consumption habits drive the change of consumption era.

In the past two years, discussions on consumption upgrading, downgrading and grading are endless. At present, judgments on consumption upgrading and downgrading are generally focused on commodity prices and types. Sales of mustard tuber and Erguotou are downgraded, while sales of Maotai and jewellery are upgraded. The rise of Maotai is downgraded consumption, while sales of NetEase are upgraded strictly.

The judgment of consumption upgrading and downgrading based on commodity categories and prices is somewhat one-sided. China is in the upsurge of consumption upgrading as a whole, and different regions are in different consumption stages, which makes China become the most obvious country with long tail effect of consumer goods enterprises.

Looking forward to the future, low-level cities and middle-aged and elderly markets have great potential. Do you think the gift machine industry is also in line with this prospect? Are you already rubbing your hands?